The Ethics of Dynamic Pricing in Salons




With all the competition facing salons, owners are faced with the daunting task of figuring out how to set prices for their many services. One interesting option is dynamic pricing, which is when a business adjusts the prices of its product and services based on current demand. Research has shown that time of day, day of the week, consumer ratings, and a customer's closeness to a salon all “significantly affect” whether or not a salon’s time slot is booked.


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